Stickers A Gummy History
Stickers evolved a bit to pre-apply the paste to the back of the stickers and let them dry. Then, by applying water or saliva to the sticker surface, the past would activate and the sticker could be placed on a surface. These types of stickers were very popular as travel and luggage stickers and are considered to be collectors items today.
From the pre-pasted, the concept of stickers evolved when R. Stanton Avery manufactured the first self-adhesive labels. The label/sticker that Avery designed had a paper surface with a coat of adhesive which was then stuck on a liner. The liner had a special silicone coating that enabled the label to be removed and stuck to other surfaces. Stickers today still use the basic premise of the self-adhesive label that Avery invented. For over 50 years stickers have became a huge marketing item for every sort of household product imaginable. In addition, bumper stickers have also become part of the popular culture fads and icons as they have been used for political and social commentary.
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